India is a vast country, having 60% of its population living in villages. Many of these villages are far away from metro cities or major towns.
Although urban India has progressed much in terms of digital connectivity and access; the condition in villages is strikingly different. Accordingly to estimates, roughly 60% of the rural population is still living "Media Dark"; means they don't have access to any conventional mass media.
However, the fast proliferation of mobile telephony is changing this situation. Almost 70% rural households now own cell phones, which is their "All-in-one" digital medium for Information, Communication & Entertainment.
Our GINNEVoxTM platform takes leverage of this ubiquity of mobile phones in rural markets. Our Mobile Communication Solutions can reach over 17 million rural people in 20 states of India.
We not only have the large reach, but we also have expertise in developing tailor made content for rural communication. Our development communication experts can stylize marketing communication into Rural-friendly content for better acceptance, engagement and brand recall.
Click here to listen to some of our stylised content in form of mobile "voice messages".
India's rural market is spread along 600,000 villages, covering 110 million rural households and over 700 million people.
India is home to over 30 million micro and grassroots enterprises, which provide employment to 50 million people and produces about USD 50 billion worth of annual gross value addition (There are about 100 countries in the world, whose GDP is less than India’s rural markets!).
MGINNE’s mission is to help these grassroots entrepreneurs and innovators. We believe, by the right mix of information technology and human centered design, we can find solution for the grassroots entrepreneurs to leapfrog into the digital age, where, coming out of anonymity, they can showcase their products and skills to the world outside their villages and compete for their rightful share in the global markets.
In 2016, we developed a unique Rural Marketplace, where both buyers and sellers can discover each other, analyse price points and transact from the convenience of making a phone call. It was test launched in Uttar Pradesh and in a year’s time, it was able to garner significant popularity among rural people.
Having this learning with us, we have developed Made In Bharat; a mobile first Rural E-commerce platform for the small and micro entrepreneurs, especially the weavers, artisans, and crafts workers, many of whom are marginalised women. Made in Bharat provides an opportunity to both the producers in villages and buyers in cities to discover each other, verify authenticity and do business, bringing in prosperity to the producers and unique purchase experience to the buyers.
|MGINNE’s Rural Marketplace: Traction 2016-17|
|Rs. 68 Million
Buy Offer Value
|Rs. 373 Million
Sale Offer Value
|Rs. 30 Million
Matched Offer Value
|Pilot Since 2016 | 9600 Subscribers | 4000 Offers|